10:30 – 11:30AM Saturday Belmont C: The Book Distribution Playbook: Visibility, Positioning, and Sales

Getting your book published is one thing. Getting it sold is another. In this session, Keri-Rae Barnum, marketing strategist and CEO of New Shelves Books, breaks down publishing distribution and how books reach bookstore shelves, Amazon, and library systems. We’ll look at what makes a book commercially viable, how buying decisions happen, and the strategies that increase visibility and drive stronger sales.