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Innovative Promotion: Create a “Big-Book” Campaign on a Not-So-Big Budget
Join New York Times and USA Today bestselling author Kristina McMorris to learn innovative yet inexpensive ways to gain the attention of readers, bloggers, media, and more—from effective giveaways and unique launch events to multi-author collaborations. As a former PR director and weekly TV-show host, Kristina will share insights about combining an advertising perspective and business mentality to help a book stand out in this ever-changing, fiercely competitive market.
Kristina McMorris is a critically acclaimed author of two novellas and five historical novels, including Sold on a Monday, which is now celebrating nearly five months on the New York Times and USA Today bestsellers lists. Initially inspired by her grandparents’ WWII courtship letters, her works of fiction have well exceeded half a million copies in sales and garnered more than two dozen awards and nominations, most notably the IMPAC Dublin Literary Award and a Goodreads Choice Award for Best Historical Fiction. Prior to her writing career, she owned a wedding- and event-planning company until she had far surpassed her limit of YMCA- and chicken dances. She also worked as a PR director of an international conglomerate, as well as a weekly TV-show host for Warner Bros. and an ABC affiliate, beginning at age nine with an Emmy Award-winning program. She lives in Oregon with her husband and their two sons, ages thirteen and fifteen going on forty.