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Innovative Promotion: Create a “Big Book” Campaign on a Not-So-Big Budget

Friday, August 4, 2017
10:00 am - 11:30 am
Cascade B

Looking for fresh, cost-effective ways to gain the attention of readers, bloggers, book clubs, and local and national media? Join Kristina McMorris, a former PR Director and New York Times bestselling author, as she shares inventive promotional strategies designed to boost book sales, in-house support, and even attendance at book-signing events. Also, learn how to apply an advertising perspective and business mentality to everything from cross-promotions and online giveaways to book trailers and more.


Kristina McMorris

Kristina McMorris is a New York Times and USA Today bestselling author whose works of fiction have been published by Penguin Random House, Kensington Books, and HarperCollins. Inspired by true personal and historical accounts, her stories have earned more than twenty national literary awards, as well as nominations for the IMPAC Dublin Literary Award, RWA’s RITA® Award, and a Goodreads Choice Award for Best Historical Fiction.

At age nine, she began creatively expressing herself by embarking on a five-year stint as the host of an Emmy® and Ollie award-winning kids’ TV show, and went on to appear in many independent and major films while living in Los Angeles. Later, as the owner of a wedding/event-planning company, she served as the six-year host of the WB’s weekly program Weddings Portland Style. Kristina’s extensive experience in media and events led her to becoming a professional emcee and contributing writer for Portland Bride & Groom magazine. Her previous writing background also includes ten years of directing public relations for an international conglomerate.

In 2001, while creating a self-published cookbook featuring her grandmother’s recipes as a holiday gift for the family, Kristina discovered letters her late grandfather mailed to his “sweetheart” during his wartime naval service—a collection that years later inspired McMorris to pen her first novel, a WWII love story titled LETTERS FROM HOME (Kensington Books).

Kristina’s published works have since expanded to include the novels THE EDGE OF LOST, THE PIECES WE KEEP, and BRIDGE OF SCARLET LEAVES, in addition to her novellas in the anthologies A WINTER WONDERLAND and GRAND CENTRAL. Rights to her books have been sold to numerous foreign publishers, Readers Digest, Doubleday, the Literary Guild, and more. For her diverse achievements, she has been named one of Portland’s “Forty Under 40” by The Business Journal.