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How to Sell Books by the Truckload on Amazon

Date:
Saturday, August 5
Time:
8:00 am - 9:30 am
Cascade B

Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:

• Optimize your Amazon page: what you must do to start showing up in more searches

• Understanding categories/themes and how to rank consistently #1 in your category.

• Kindle Unlimited: How some authors are making a fortune here and how you can, too

• How to quadruple the reviews you get on Amazon.

• Why having a free book will help you sell more



Instructor

Penny C. Sansevieri

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of sixteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”

In Spring of 2010, she taught the first ever self-publishing class for NYU, this six week (one night a week) program was a culmination of her years of experience in the publishing and book marketing field. The class will return in Spring 2011. She is also a Blogger for Books, Book Marketing, and Publishing on the Huffington Post.

Penny began her career in the publicity, book marketing, and literary field over 16 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing, social media market, and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as Marci Shimoff, John Assaraf, world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: The Kennedy Detail, The Answer, Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, MTV, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, E-Entertainment Television, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

Penny’s innovative social media and marketing strategies have been featured in MORE Magazine, Marketing Sherpa, The Writer Magazine, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. Penny has also presented her social marketing seminars, specifically on Twitter, for organizations such as Hearst Media.

You can visit her web site at www.amarketingexpert.com