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Building an Author Brand: How to Craft an Identity Online and Off for Traditional Publishing Success

Saturday, August 3
9:00 am - 10:30 am
Cascade A/B

Whether you’re aware of it or not, every writer has a brand. Taking control of your branding and optimizing it to work with traditional publisher’s marketing efforts is the key to long-term success. This talk will cover the basics of defining and launching an author brand that will grow with you over the course of your career. Whether you’re just starting out or have multiple projects under your belt, this talk will cover the core principles of branding, the most effective strategies for establishing an identity, and the best use of the main online channels including how to develop your own website, twitter, facebook, Instagram, and newsletter strategies.


DongWon Song

DongWon Song is an agent at Howard Morhaim Literary Agency representing science fiction and fantasy for adults, young adult, and middle grade readers as well as select non-fiction. He was formerly an editor at Orbit, a product manager for an ebook startup, and has taught as an adjunct instructor in the publishing program at Portland State University. Query guidelines can be found at dongwonsong.com and he also runs a paid newsletter about the books business at publishingishard.substack.com.

DongWon Song