The Author’s Press Kit

An author’s press kit should include all the information that might be needed in order to book media appearances, event appearances, publicity opportunities, or selective marketing avenues. A press kit is not a one-size-fits-all document, but should be customized for different applications. Author, event planner, and former book publicist Sarah Nicolas will break down every item an author should have in order before contacting journalists, retailers, bloggers, event planners, publicists, or anyone who might take an interest in you as an author.